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Data Protection

Data Protection & Privacy Policy

At SM Electrical Supplies, we are committed to protecting and respecting your privacy. This Data Protection & Privacy Policy explains how we collect, use, store, and safeguard your personal data when you visit or make a purchase from www.smsupplies.com

We comply with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (GDPR), and the Data Protection Act 2018.

1. Who We Are

SM Electrical Supplies (“we,” “our,” or “us”) is the data controller responsible for your personal information.

Contact details:

Email: online@smsupplies.com

Address: 161 - 167 Rosslyn Street, Kirkcaldy, KY1 3HT

If you have any questions about this policy or how we handle your data, please do not hesitate to contact us using the details provided above.

2. Information We Collect

We may collect and process the following types of personal data:

Identity & contact details – name, billing and shipping addresses, phone number, email.

Payment details – securely processed via third-party payment providers (we do not store full card details).

Order history – details of purchases and delivery instructions.

Technical data – IP address, browser type, device identifiers, login information, cookies (see our Cookie Policy).

Marketing & communication data – your preferences for receiving updates and offers.

3. Purposes for Processing Your Data

We use your personal data for:

  • Processing and delivering your orders.
  • Communicating with you about your order or enquiries.
  • Providing customer support.
  • Sending service updates and security notices.
  • Marketing (only with your consent where required).
  • Improving our website, services, and security.
  • Meeting legal and regulatory obligations.

4. Lawful Basis for Processing

  • Under UK GDPR and GDPR, we rely on the following lawful bases:
  • Contract – to perform our obligations when you place an order.
  • Legal obligation – to comply with accounting, tax, and legal requirements.
  • Legitimate interests – to improve our services, prevent fraud, and maintain website security.
  • Consent – for marketing communications (where you choose to opt in).

5. Sharing Your Data

  • We will never sell your personal data. We may share it with:
  • Payment service providers (for secure transactions).
  • Delivery and courier companies (to fulfill your orders).
  • IT service providers (for hosting, support, and security).
  • Professional advisers (legal, compliance, and accounting).
  • Government bodies, regulators, or law enforcement, when legally required.

Where third parties process your data on our behalf, they are contractually obliged to protect it and act only under our instructions.

6. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

7. Data Retention

  • We will only retain your data for as long as is necessary:
  • For order and customer service purposes, normally 6 years (to comply with UK tax law).
  • For marketing – until you withdraw your consent or unsubscribe.
  • For legal and regulatory obligations – as long as required.

8. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right of access – to request a copy of the personal data we hold.
  • Right to rectification – to have inaccurate or incomplete data corrected.
  • Right to erasure (“right to be forgotten”) – to request deletion of your data.
  • Right to restrict processing – to limit how your data is used.
  • Right to object – to processing based on legitimate interests or direct marketing.
  • Right to data portability – to receive your data in a structured, commonly used format.
  • Right to withdraw consent – where processing is based on consent.
  • Right to lodge a complaint – with the relevant supervisory authority.

If you are in the UK, you can complain to the Information Commissioner’s Office (ICO):

https://ico.org.uk/make-a-complaint/

If you are in the EU, you may contact your local data protection authority.

9. International Transfers

If we transfer your personal data outside the UK or the EEA, we ensure it is protected by appropriate safeguards, such as Standard Contractual Clauses or other legal mechanisms recognised under UK GDPR and GDPR.

10. Cookies

Our website uses cookies and similar technologies to enhance your experience and collect analytics. Please see our Cookie Policy for more details.

11. Updates to This Policy

We may update this policy occasionally to reflect changes in law, business practices, or technology. The latest version will always be available on this page.

12. Contact Us

If you have any concerns about how we handle your personal data, please contact us:

Email: online@smsupplies.com

Address: 161-167 Rosslyn Street, Kirkcaldy, KY1 3HT

📌 Last Updated: 09/10/2025